More and more candidates are difficult to reach when they are called and this development has become a real challenge for recruiters to maintain contact with candidates. We know better than anyone how much time this takes for recruiters, but where is the solution, what is the solution and how can I use this solution as a recruiter?
Are you also done with leaving voicemails and keep chasing candidates to speak to them? Then read on quickly!
The solution we have for this problem is WhatsApp, but you can also use this medium in different ways. Speed, efficiency, and scalability are core values when it comes to contacting candidates. But how can you use WhatsApp to meet these core values?
Before answering this question, it is important to examine the candidate’s behavior in this particular case. Why are candidates answering the phone less and less?
“Not right now…”
We live in an era where the mobile phone is an indispensable part of our existence, but candidates are still more difficult to reach by phone. One of the reasons for this is that candidates find it much easier to communicate with a simple WhatsApp message.
Imagine: you are in the supermarket or gym and you get a call. This comes at an inopportune time for the candidate and that is why they do not answer. A WhatsApp message, on the other hand, is much simpler and faster. Candidates experience a much lower threshold to contact you as a recruiter and they respond when they have the time. Then you might be thinking to yourself, “What about the voicemail?” But voicemails are also being listened to less and less because they are experienced as annoying.
And then we haven’t even mentioned that candidates find it increasingly scary to call. This generally applies mainly to young people, but certainly also to older candidates. We may have already given it away, but how do candidates like to be approached?
WhatsApp in your recruitment process
Speaking to someone on the phone is therefore increasingly experienced as scary, but WhatsApp is the solution. So the key question is: how can you use this in your recruitment process?
You may already be sending WhatsApp messages to candidates, but we notice that many recruiters are not yet doing this efficiently and that there is still a lot to be gained here. Through our WhatsApp Smart Inbox, all WhatsApp communication with candidates now takes place directly from the ATS. All conversations are automatically logged in the candidate profiles. Ideal, because you can always easily find all WhatsApp messages in the Inbox and copy them from your colleagues.
Curious about how our WhatsApp Smart Inbox can improve your contact with candidates? Then book a free demo here and discover the possibilities for optimizing your recruitment process.
